Alsea, a latin American-leading restaurant operator, needed help defining the name, identity and visual universe of its new loyalty program, which would reward consumers of each of its brands. The challenge was to achieve a cross-cutting system across his portfolio.

The result is a simple and impactful name, which refers to the many benefits the customers can access. Through a comprehensive concept, Legacy® generated a clean, casual, and premium identity with a graphic style that covers the needs of a massive multi-brand project.

Through its attractive offering and the simplicity of its graphic universe, Wow Rewards connects with each of its different audiences, laying the foundation for an identity system capable of adapting to the highly competitive context and lasting in the long term.