Naming and brand identity system for a new premium travel service
Estrella Roja
Identity System
Graphic Universe
Estrella Roja was ready to revolutionize the category of ground passenger transport with its new luxury brand, so it needed help defining the new name, the brand positioning and a visual identity system that would clearly communicate the new brand promise to its customers.
The result is a powerful and easily recognizable brand that effectively communicates the main attributes of its offer: efficiency, security, trust and luxury. Legacy® created a sophisticated, clean, and impactful graphic system that set E-Bus apart from its traditional competitors in the category.
Through its innovative proposal, E-Bus effectively connects with its customers by offering them an exceptional traveling experience. E-Bus revolutionized the market by covering an imperative need that no other means of land transport in Mexico had taken into account.
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Ofelia Murrieta
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