Ofelia Murrieta is a plastic artist widely recognized in the world of silver jewelry, she is an art teacher and a sculptor as well. As a multi-faceted artist, the challenge was to create an identity system that reflected the complexity of her different facets.
Legacy® developed a sophisticated visual identity and a rich brand universe. Combining organic elements as the main attribute to her work with a color palette and elegant finishes to reflect the premium character of the brand on its applications.
With a new visual identity system that captures her essence as an artist, Ofelia Murrieta has transcended the boundaries that had typecast her as an accomplished jewel artist, and now, she proudly displays her unique style in other areas of art.