Estrella Roja was ready to revolutionize the category of ground passenger transport with its new luxury brand, so it needed help defining the new name, the brand positioning and a visual identity system that would clearly communicate the new brand promise to its customers.
The result is a powerful and easily recognizable brand that effectively communicates the main attributes of its offer: efficiency, security, trust and luxury. Legacy® created a sophisticated, clean, and impactful graphic system that set E-Bus apart from its traditional competitors in the category.
Through its innovative proposal, E-Bus effectively connects with its customers by offering them an exceptional traveling experience. E-Bus revolutionized the market by covering an imperative need that no other means of land transport in Mexico had taken into account.