Coca-Cola, one of the most iconic brands in the world and during the holiday season, decided to reimagine its most emblematic assets: Santa Claus and the polar bears. The challenge was to reimagine these universal characters and their expressions while preserving their graphic style, to connect with a new generation worldwide.

We identified the most relevant features of the original illustrations and, based on the findings, we created a striking Christmas universe and revitalized the iconic characters to be featured on the packaging portfolio and Out-Of-Home campaigns across the globe.

With a simple and bold proprietary design identity, Coca-Cola continues to consolidate itself as one of the most important ambassadors of the holiday season, one that keeps innovating to delight consumers around the world.